Qualcomm Sponsors 25 and Under Free Program


The Museum of Contemporary Art San Diego will continue to offer free admission for everyone ages 25 and under, thanks to a grant received from the Qualcomm Foundation.

“Since the program’s launch in 2007, more than 70,000 young people have received free admission to the Museum,” said Hugh M. Davies, MCASD’s David C. Copley Director and CEO. “As a major cultural institution in San Diego, it is our responsibility to offer access to youth and young adults to learn about contemporary visual art and ideas, and through this grant from the Qualcomm Foundation we can continue to do so.”

MCASD had long been free to children 12 and under. But in 2007 when the Museum expanded its downtown campus with the addition of the Jacobs and Copley Buildings, they also expanded the program. Recognizing that young adults often have limited disposable income, the Museum offered free admission to persons aged 25 and under, eliminating any financial challenges this group may have with admission.

“MCASD is a great community asset that adds to our city’s cultural landscape,” said Dr. Paul E. Jacobs, Qualcomm Incorporated’s Chairman and CEO and Qualcomm Foundation Chair. “Qualcomm Foundation is proud to support this program which enables free admission for children and young adults.”

The program is one part of a four-pronged effort to create more access to art for more audiences.

  • For those over 25, the Museum is offering $2 off admission to visitors who present a bus or trolley pass. MCASD Downtown is just steps away from the trolley stop at One America Plaza, and MCASD La Jolla is accessible by the #30 bus route.
  • A new marketing campaign will promote these initiatives to a broad audience through print, online, and transit advertising.
  • Launching in spring, a new mobile site will make it easy for people to learn about MCASD’s exhibitions and events from anywhere.
  • The Museum is also launching a youth blog and Tumblr this spring, with viewpoints from children, teens, and young adults about works of art in the Museum’s permanent collection in an “art from our eyes” approach. This is an effort to be more experimental and offer a diverse, youthful voice that reflects the insights of the next generation of art enthusiasts. Young adults will be invited to comment on artwork from the Museum’s permanent collection. Thirteen members of MCASD’s Teen Art Council will kick off the blog with thoughts about works of art that was featured in Phenomenal: California Light, Space, Surface. School groups, college students, and young museum visitors will also be invited to contribute to the blog.

“We are offering ways for more people to experience contemporary art, either physically or virtually,” said Davies. “In a world that is increasingly smaller, our hope is that more and more people are able to be active patrons of the arts.”